How do you create an effective Instagram content strategy in 2023? (2023)

Unlock the potential of your brand in 2023 with the essential Instagram strategy guide. Learn how to create a winning online presence and maximize your reach on the world's most popular social media platform.

Instagram is top of the line for brand awareness and has become a powerful marketing tool for brands to reach consumers in a very non-traditional way. Primarily known as visual platform, it’s unique way of bringing content to users has essentially pushed Instagram to the top of the social media channels. While the platform isn’t new, it is continually changing and adding new features, so many brands ask:

What is an effective content strategy for Instagram?

In short, it’s the gameplan you create for optimizing your Instagram channel so you can get big returns. Whether those returns are increased sales, higher brand awareness, or followers, a well-planned content strategy is a critical component. Read on to learn important tips on building an effective Instagram content strategy.

Table of Contents

  1. Conduct a content audit of your instagram channel
  2. Determine and find your Instagram audience
  3. Content type that works best on Instagram for businesses/brands
  4. Create a content calendar
  5. Clarify your goals for Instagram
  6. Plan your visual aesthetic, voice, and brand representation
  7. Learn the basics of Instagram
  8. Discover Instagram tools
  9. Strategize your hashtag and keyword strategies
  10. Final tips
  11. Instagram glossary

Conduct a content audit of your Instagram channel

If your brand already has an active Instagram channel it’s time to take stock. Take note of what type of content you are producing and what gets the most engagement. You may be leaving money and followers on the table, so it’s important to find out where your content gaps are and how you can fix them. Here are five areas to tackle when conducting an audit:

Content – To tackle your content audit, first check your Instagram analytics to see which of your posts have the most engagement and which have performed poorly. There are third-party tools to help with this, such as Buzzsumo and Hootsuite. Other parts of your post such as hashtags, CTAs, and captions will need to be evaluated to make sure you are using rich language, keywords, and effective descriptions.

Followers – Find out which of your followers are actual people, versus fake accounts. Fake followers can distort your data and lower your engagement rates. There are tools available such as Social Audit Pro and to help you sort and remove false accounts.

Profile – Your profile page needs to tell your entire story in one glance. Make sure you have great visual layout as well as photos that encapsulate your brand. Colors, bio photo, and especially your bio are all valuable real estate that should grab the attention of users and make them want to learn more. A bio should convey your brand personality and include:

  • a strong call to action
  • link to your website (customize link to be shorter with
  • line breaks and emojis
  • keywords

Calendar – Analyze your content calendar as far as what you are posting and when. Certain days and times of day are more profitable for views and engagement, so it’s important to check what are the best posting windows for your industry.

Behavior – Your followers’ behavior on your posts is very important, but your behavior is equally essential. Are you responding to comments and DMs? Are you interacting with followers on their pages? Are you interacting with influencers who could have an impact on your brand? Instagram is about community so it’s important that you immerse yourself to reap the benefits.

Determining and finding your Instagram audience

Zeroing in on your ideal audience is crucial to your Instagram success. Without active, engaged followers your platform will sit dead in the water, which is why you have to get to know them as people first, buyers later. A couple of things you should know a head of time:

  • Always make sure that Instagram is one of your ideal customers’ preferred channels before you invest time and money into a long-term strategy.
  • Intimately know your buyers’ shopping habits. If they prefer website purchases, then links to your website are key, if they are impulse buyers then ‘buy now’ options are great for your Instagram channel.

Once you know your ideal audience, it makes it easier for your brand to create content that speaks directly to consumers instead of merely focusing on creating loud, attention inducing content. Smart, simple, and direct posts easily hit the bullseye.

1. Work with your current buyer personas. As a brand, you certainly know who your intended audience is, most likely from research. Take this research and get detailed with who they are, shopping habits, leisure activities, likes and dislikes, pain points, and communication preferences. This is of course in addition to normal demographics such as age, gender, income, education, and the like. These rich details will help shape what your content looks like, sounds like, and the emotions it induces.

If you need help with your personas or would like a CMS to help manage them, here are some tools to check out:

2. Get a little sneaky and spy on your competitors’ channels with a competitor analysis.

  • What type of content are they posting?
  • What is their follower engagement like?
  • What types of posts get the most engagement?
  • Are buyers making on the spot purchases or being sent elsewhere?
  • What level of influencers are they utilizing?
  • How is their influencer engagement?
  • Is there target audience the same or different than yours?
  • Have they filled in audience gaps you may not have thought of?
  • Who is following them and why?
  • What types of promotions are they using?
  • Are they collaborating with other brands? If so, with who?

This step may be a little time consuming but is valuable data for your Instagram strategy. Use this information to understand what your target audience likes to see, how they interact, and who they are.

How do you create an effective Instagram content strategy in 2023? (1)

3. Analyze your current demographic data on Instagram. Instagram Insights allow you to track and measure your channel’s performance as well as giving you a view of your followers’ engagement with your posts. These metrics can also reveal data about your paid performances.

The beauty of insights is your ability to learn more about follower trends, behavior and other metrics that help you shape your content strategy. To view your insights on individual posts simply go to your profile page, tap a post you need insight on and below the image tap view insights. Keep in mind, you must have an Instagram business account for this access.


(Video) The Best Social Media Strategy for 2023

Type of content that work best on Instagram for brands/businesses

Content is the bread and butter of your Instagram channel so getting it right hinges on the goals you’ve set and the strategy you’ve laid out to get there. It’s important to remember that Instagram users are expecting a visual feast, as well as posts that enable a connection between themselves and your brand. Whether your content entertains, educates, inspires, or does all three, well planned consistency wins the day.

What type of content works best on Instagram for businesses/brands?

Fortunately, Instagram allows a wide variety of options for posts. Here is a list of Instagram content ideas:

  • Single photos – Easily uploaded images that can be doctored with graphics.
  • Gallery/Carousel posts - The combination of up to 10 images uploaded into a carousel allowing users to swipe through. A quick and effective way to share value with followers.
  • Videos – Short video, usually ten minutes or less uploaded as posts.
  • Live video – Live feed that allows viewers to instantly interact with your brand.
  • Stories – A combination of video and photo posts that are in slideshow format. Stories are a casual way of connecting with your followers.
  • Reels - Similar to TikToks, reels are short videos (15 second clips) that can incorporate audio, effects, and graphics. Reels can be at one time or in a series of clips.
  • Guides – A space where you can congregate reels, videos, and posts that concern one topic. Guides are a valuable opportunity to provide value to your audience.

Here is a great Instagram content strategy example from plant-based nutrition company, @yoursuperfoods:

How do you create an effective Instagram content strategy in 2023? (2)

Your Super uses a variety of posts to optimize engagement such as UGC (user-generated content), promotions, behind the scenes, educational, and video.

Some important factors to remember about content are:

1. Be consistent but not boring. Don’t post the same content every time, mix it up between videos, photos, light-hearted, serious, simple, entertaining, educational, promotional, tutorials, user-generated content, and other types of content your followers will connect with.

2. Stay within a specific color palette, preferably general tones that reflect your brand. The aim is for followers to look at your profile and instantly recognize your brand.

3. Choose compelling ‘eye candy’ photos for your posts. Instagram is a highly pictorial platform and users expect to be visually stimulated.

4. Get creative in your posts but remember to maintain the same families of font, style, and colors.

5. Let your content reflect your brand personality and values. Be real, authentic, and true to who you are as a brand.

Create a content calendar

A content calendar is simply organizing your upcoming posts into an overview for the week, month, or year. This type of content structure not only helps you easily manage your posts, but also allows you a conceptual vision of your overall Instagram strategy. A content calendar should include:

  • Post dates
  • Post content
  • Captions
  • Hashtags
  • Assets for post
  • Paid or organic

Plan your content so it aligns with your other marketing plans. If you have specific campaigns coming up, you can parallel those with your Instagram posts to reflect off each other.

To make your life easier, using a Instagram scheduling tool will do the posting work for you. Some of the more popular tools include SocialPilot, Loomly, Tailwind, and Buffer.

Clarify your goals

Determining how Instagram plays in your overall marketing strategy will help lay a path to your goals as a brand. Whether your goal is to increase sales, awareness, or followers, the S.M.A.R.T. goal method works well here:

S – Specific

M – Measurable

A – Achievable

R – Relevant

T – Timebound

Setting these parameters will help achieve your objectives in an efficient, timely manner. Often, general social media goals can be applied to Instagram. Increasing brand awareness is easily attainable on Instagram since it is such a visual platform that features several ways to connect with audiences. Instagram’s shoppable posts allow your sales to grow to achieve long-term sales goals.

Instagram is also great for boosting community engagement if you actively engage with your followers and practice social listening, to learn what users are saying about your brand.

(Video) Simple & Effective Content Strategy For Entrepreneurs in 2023

Focus on the visual aesthetic, voice, and brand representation

As a brand you’ve already decided on your visual and tonal representation, as well as your brand personality. It’s important that you carry these over into your Instagram channel. Consumers need to be able to instantly recognize your brand, what you offer, and who your products are intended for.


Instagram is notorious for being a visual, topical social channel with stunning boards. It’s up to you to continue that feeling with graphics (whether photo or video) that carry the tone and mood of your brand into each post. Don’t try and reinvent the wheel but create an aesthetically pleasing profile that tells a story, captures interest, and induces the ‘feels’ from users. Please your followers and create posts that encourage engagement.


Your brand voice speaks for your company so it’s important that your Instagram channel remains true to who you are as a brand. Consistency is key here. If your brand readily uses humor then bring that over into your channel. Retain the mood of your brand’s message and loyal followers will easily find you.

Instagram is also a great place for customers to get to know the people behind the brand. Use this chance to humanize your brand and let employees or founders contribute to the voice of your company.

Storytelling also works well on Instagram since that is how most users connect. Let each post tell a micro-story whether that is through visuals, audio, or text.

A great example of brand voice and visual is @fridababy. The American parenting brand maintains their brand voice through quirky captions and on-brand visuals. They’ve even won a marketing award for a true-to-life campaign about the realities of motherhood.

How do you create an effective Instagram content strategy in 2023? (3)

Instagram basics

Instagram algorithm

You don’t have to understand Instagram’s algorithm to have a successful channel, but a basic knowledge does help. In a nutshell, it monitors your interactions as well as your followers to enhance usability by offering up content that is more relevant to the user. As long as you are producing content that your followers will engage with and is geared toward them then you will stay in the good graces of the algorithm.

Instagram Shopping

Instagram offers a cohesive shopping base that is a set of features allowing users to shop your products through your photos and videos. Instagram also helps build your shop by walking you through the setup of your page for purchases. Here are four terms you will want to know for your shop:

  • Shoppable posts – Posts that include tagged products from a brand’s Instagram shop catalog. These posts can be included in any format such as IG Stories, live broadcasts, guides, reels, or regular posts.
  • Drops – IG drops alerts followers to new product launches, allowing brands to build marketing momentum.
  • Product tags – Tags you attach to a product from your Instagram catalog that allows people to shop on the spot.
  • Catalog – Much like a traditional catalog, this lets brands aggregate and showcase their products to followers.

Instagram Tools

Visual tools

Designing and creating posts is anything but boring with the number of tools now available. Photos and videos can be enhanced to better showcase your brand and to visually entice followers. Here are a few to check out:

  • Boomerang – Instagram’s own creative app, it stitches together a burst of photos into a high-quality mini video that can be played backward or forward.
  • Canva – Visual content creator that’s great for beginners yet offers a wide range of creative features.
  • Instasize – Photo and video editor that includes features such as, filters, layers, overlays, touch ups, and text.
  • Adobe Rush – Simple app for editing video. Intuitive and inexpensive it offers speed controls, color correction, audio, and drag-and-drop transitions.

Scheduling tools

Vital to a smoothly run page, Instagram scheduling tools will make posting, managing, and reporting so much easier. Using a tool is the best way to plan Instagram posts. Here are a few tools that your brand can put to good use:

  • Sendible – A smart tool for agencies to grow their audience and reach social media goals.
  • SocialBee – An AI powered management tools to help you create and post content.
  • Agorapulse – Good for complicated social campaigns for any social media platform.


Hashtag and keyword strategies

Hashtags are the lifeblood of Instagram and help users easily connect with people, topics, or trends. In a survey of 1,000 marketers, 85% have a documented hashtag strategy. Beginning with the ‘#’ symbol, hashtags are hyperlinked to the corresponding topic or page. For example: #nissan or #purina. They help improve your chance of discovery, as well as your chance to find your target audience. Hashtags are fantastic brand awareness tools and can be used as promotional tags for new campaigns, in addition to categorizing your posts.

A post can accommodate up to 30 different hashtags, improving its chance of appearing in users’ feeds. The most effective places to attach hashtags are captions and post comments. There are a multitude of hashtag types you can create for your post, here is a list (with examples):

  • Branded hashtags – #starbucks
  • Geo tags – #louiesgrilledmond
  • Trending – #finalfour
  • Product or service – #HispanicSocietyMuseumandLibrary
  • Campaign or promotional – #shareacoke
  • UGC (user-generated content) – #newyorkknicksmemes
  • Industry – #furnituredesign
  • Community – #poetrycommunity
  • Location - #londoncity
  • Phrase - #loveislove
  • Cultural movement – #blacklivesmatter
  • Event – #fashionweek
  • Holiday – #easter
  • Event - #fashionweek
  • Daily - #motivationmonday
How do you create an effective Instagram content strategy in 2023? (4)

Final Tips

Creating your Instagram content strategy doesn’t have to involve precision or high-tech, but it does need a long-term, comprehensive plan to help achieve your overall brand goals. Instagram is only one cog in your marketing wheel, but it is an important one. Especially if your audience uses it to educate themselves about products. Here are a final few tips to assist in your Instagram journey:

(Video) Instagram Marketing For Small Business (2023 UPDATE)

Content (photos, videos, UGC, reposts) – Have content planned out according to your calendar as well as current events, product promotions, and other opportunities to align with your marketing goals. Plan everything from theme to photo subjects.

Posting calendar – You will need a regular posting schedule to maintain consistency and help you stay on track. Research your industry to find out what posting windows seem to work best and then play around with times until you hit the sweet spot. More engagement means your schedule is working.

Analytics and data interpretation – Consistency with analytics is also key to growing your channel. Check in weekly, at the least, to see how data is interpreting engagement and what you need to adjust.

Influencers – Research the influencers that will work best with your brand and whose values align with your company. Don’t pick someone to mold them into what you want, they need to already share your ethos. Check out the engagement rate of potential influencers’ before you sign them on the dotted line. Engaged followers are more valuable then the number of followers. Quality over quantity.

Instagram glossary

If Instagram is to be a vital part of your marketing plan it’s important to understand some of the primary terms you will be seeing. This glossary is not comprehensive but will give you an idea of the terms you should know.

Algorithm – The method which Instagram decides on the content you will see in your feed. It follows user habits, follows, engagement, and preferences.

Archive – Hiding a post from your profile so only you can see it.

Audience insights – The metrics you analyze to determine follower behavior on your posts.

Bio – A short description of your account (up to 150 characters) that is situated near the top of your profile page.

Brand Ambassadors/Representatives – An influencer or other user who is paid on a long-term basis to promote a brand.

Captions – Short descriptions on each post. Captions should convey brand personality, add context to the photo/video, capture interest, and inspire followers to take action.

Contests – A post you create that encourages followers to share, like, or follow your account to be entered into a giveaway or contest.

DM (direct message) – Direct messages initiated from one user to another user.

Double tap – A method of liking a post by double tapping on the image.

Engagement rate – The percentage of your followers who have engaged with your content by commenting, liking, or sharing a post.

Exits – A metric that indicates if a user watched the entire story or left early.

Explore page – A page where Instagram aggregates posts for you based on what accounts you follow and your previous likes and comments.

Feed - A ‘newsfeed’ that acts as a landing page to view posts from those you follow, as well as hashtags you follow.

Filter – Overlays that are applied to photos to alter their appearance in some way.

Follower growth rate – The rate at which your Instagram account loses or gains followers.

Gallery posts (carousel) – Allows you to post several videos or photos (or a combination) at once, allowing users to swipe through the content.

Geotag – A geographic location tagged into a post.

(Video) The New 2023 Content Strategy

Hashtags – A word or combination of letters, numbers, or symbols representing an Instagram category. Hashtags are preceded by the # symbol. Hashtags make content easily discoverable, and categorizable for users and the Instagram algorithms. Up to 30 hashtags can be used on a post. Examples are:

  • #travel
  • #shoplocal
  • #bohostyle
  • #selfcare

Handle – Your Instagram username, also known as an IG handle.

Highlights – Instagram stories that have been pinned to your profile page, showing as round icons beneath your bio.

Impressions – The number of times your post has been viewed in total (not by viewer number). In other words, five people could have viewed your post 1,000 times, so your impression number is 1,000. It doesn’t matter how many people have viewed your post, just the number of times it has been viewed.

Instagram live – An interactive feature that allows you to broadcast video or live stream to your followers in real time.

Latergram – An Instagram post about something that occurred previously, #latergram.

Nametag – A profile rich feature that lets users scan an image (user specific) to automatically pull up your profile.

Notifications – Like with any social media channel, notifications alert you to DM’s, comments, likes, and mentions.

Polls – Interactive stickers that let you ‘poll’ or ask questions to get results from followers.

Posts – The content a user uploads and posts to their profile page, reels, or stories.

Profile – A user’s main Instagram page to post photos, videos, and find your settings. You can also see who is following you, who you are following, and what you have shared with your followers. Your profile should encapsulate your brand.

Reach – There are two types of reach, organic and paid. Organic reach is achieved naturally through follower engagement, while paid reach is the size of audience that a paid post reaches.

Reels – Similar to TikToks, reels are short videos (15 second clips) that can incorporate audio, effects, and graphics. Reels can be one time or in a series of clips, and can be viewed by all users.

Repost – Sharing another user’s post on your page.

Sponsored ads – ‘Paid for’ ads that appear in users’ newsfeeds. The two types of sponsored ads are:

Paid sponsorships - Brands pay influencers to mention, promote, or use their products.

Promoted posts – Brands pay money to Instagram to help their posts reach a wider audience and be featured in feeds.

Stickers – Graphic design elements, sometimes clickable, that add interest to Instagram reels and stories.

Stories – A collection of photos or videos that appear in slideshow format, viewable only by followers or on your public profile page.

Superzoom – A feature on the Instagram app that lets you easily zoom into the center when taking a photo.

Tags/Mentions – Using a user specific hashtag on a post or comment to attract a user's attention.

Theme – The general visual aesthetic on a user’s Instagram profile (as well as posts) to reflect who they are as a brand or individual. This can include colors, filters, composition of photos, music, etc.

UGC (user-generated content) – Follower created content such as posts, reels, and stories. Typically, content that includes a brand’s/celebrity’s product or name.


(Video) 5 Explosive Digital Marketing Strategies for 2023 (BIG Changes Ahead!)

For more social media tips and tricks sign up for The Drum Plus.


How do you create an effective Instagram content strategy in 2023? ›

Some common goals for Instagram marketing include: Building brand awareness: Expand brand awareness with carefully chosen hashtags, thought leadership content, and insights into what your company stands for. Increasing audience engagement: Engaged followers are more likely to become customers and brand advocates.

Why use Instagram for marketing 2023? ›

Some common goals for Instagram marketing include: Building brand awareness: Expand brand awareness with carefully chosen hashtags, thought leadership content, and insights into what your company stands for. Increasing audience engagement: Engaged followers are more likely to become customers and brand advocates.

How do you create a content strategy on Instagram? ›

10 Content Marketing Strategies Every Brand Must Use On Instagram
  1. #1 Show the Application and Value of Your Product/Service.
  2. #2 Leverage User-Generated Content.
  3. #3 Use Storytelling.
  4. #4 Schedule Those Posts.
  5. #5 Tag Products to Make Shoppable Posts.
  6. #6 Use Instagram Ads.
  7. #7 Partner with Influencers.
  8. #8 Track Your Metrics.
Jan 19, 2023

How many hashtags should you use on Instagram 2023? ›

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 3 and 5. You'll need to do some testing to determine what works best for your particular business.

What to expect from Instagram in 2023? ›

Tap into 2023 trends on Instagram to help drive results
  • Recycle, reuse, reconstruct. ...
  • Taking action. ...
  • Climate and expressive beauty. ...
  • Alt takes on the Metaverse. ...
  • The financial renaissance. ...
  • Cultural curiosity: participatory global eats. ...
  • Creator trends: community and participation. ...
  • Return of the rave and the rise of global beats.
Jan 19, 2023

Are hashtags dead on Instagram 2023? ›

Instagram hashtags are far, FAR from being dead in 2023.

With a strategic and creative approach, they can be an extremely powerful tool for reaching your target audience and promoting your content.

What is an example of a Instagram strategy? ›

For example, you can lead off with a promotional video that shows your product in action, and then follow up with 2-3 photos of your product for more context. Regular Instagram users do this all time, but using Instagram carousel posts to show off photos from your events is also a great strategy for businesses!

Is it better to put hashtags in comments or caption 2023? ›

Instagram has confirmed that hashtags are effective in both your post caption and the comments section — so it's up to you where you want to share them.

Where do you put hashtags on Instagram 2023? ›

Use hashtags on Instagram
  1. Take or upload a photo or video.
  2. Tap Filter in the bottom left to add a filter, then tap Next.
  3. Tap next to your profile picture and type # followed by text or emoji (example: #flower).
  4. Tap Share.

What is the most powerful social media marketing strategy in 2023? ›

If you're a marketing leader wondering where to invest your budget, time, and resources in 2023, it's imperative you consider influencer marketing. Influencer marketing has proven to be one of the most effective strategies for social media marketers.

What are the social marketing trends for 2023? ›

Authentic, unpolished content and a concerted focus on personalized interactions are paramount to social media success in 2023. To prepare, marketing leaders need to expand their idea of who can contribute to this type of content.

What will influencer marketing look like in 2023? ›

In 2023, I believe content quality and influencers' alignment with brand values will take priority, and brands will likely seek influencers who have a strong and engaged community, have knowledge of their industries and create impactful content.

What is the meta trend in 2023? ›

In 2023, we expect to see a significant increase in the use of avatars as they become more realistic and customisable. Gaming is a significant component of the metaverse, and in 2023, we can expect to see even more growth in the virtual reality gaming industry.

What is trending in 2023? ›

Insider spoke with stylists and designers to find out what the next big fashion trends will be. They said this year will bring shades of pink and green, metallics, and faux leather. The experts also highlighted ballet flats, blazers, and cargo pockets as up-and-coming trends.

What is the most liked Instagram post 2023? ›

The most-liked post as of April 2023 is a carousel of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75 million different accounts.

When should I post on Instagram 2023? ›

In 2023, the overall best time to post on Instagram is 4 AM (calculated in local time across time zones). To find this data, Later analyzed over 11M global image, video, carousel, and Instagram Reels posts.

How do you post on Instagram 2023? ›

Create an Instagram Feed Post

To get started, click the Post option from the list of options. Your camera roll will pop up so you can select a photo or video you've already created—although you do have the option to tap the camera icon and take a photo or video right in the app.

What is the Instagram top post algorithm? ›

To determine which posts to rank, the algorithm first looks at posts you've interacted with in the past. It then finds out who else has interacted with those posts and what other accounts they're interested in. This helps the Instagram algorithm to narrow down which posts to rank for your Explore page.

What are the 3 C's of Instagram? ›

3 C's of Instagram for Business: Content, Consistency, Creativity.

What are the 6 factors Instagram algorithm? ›

Instagram revealed there are six factors that determine what you see in your Instagram feed: interest, timeliness, relationship, frequency, following, and usage.

What should a content strategy look like? ›

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Don't simply churn out content for content's sake.

What are the 3 stages of building a content strategy? ›

3 Steps to Create Your Content Strategy
  • Step 1 – Define Your Customer Persona. The most important step in a content strategy, and also the one that is most often overlooked, is defining your customer personas. ...
  • Step 2 – Define Your Buyer's Journey. ...
  • Step 3 – Create a “Content Matrix”
Jun 21, 2019

What are the five pillars for Instagram? ›

Content Pillars for Instagram
  • Portfolio. The first content pillar is the portfolio, which is a good place to show your talent. ...
  • Behind the Scenes. ...
  • Introduce Yourself. ...
  • Customer Testimonials. ...
  • Be Motivational and Inspirational. ...
  • Exchange of Information. ...
  • Fun and Entertainment.

Is it better to use all 30 hashtags? ›

In response to @Creators recommendation, Later Blog conducted a follow-up study analyzing over 18M Instagram feed posts. They found that posts using 20-30 hashtags received the best reach and engagement rates.

What are hidden hashtags? ›

One of the classic methods of hiding hashtags is Instagram dots. This is a cuter way of saying adding a series of periods between the end of your caption and your hashtag list so that they're hidden beneath the “More” button for your followers. Here's how to do it: Type up your caption.

Should I use all 30 hashtags? ›

Simply put, using less than 30 hashtags limits your chances and exposure of getting to reach the Top Posts for 30 different hashtag feeds. You want to give yourself as many chances as possible for reaching the Top Posts feeds or perhaps even being on someone's home feed because they follow the hashtags you used.

How do you go viral on Instagram reels 2023? ›

Step 4: Finally, go ahead and upload your video!
  1. 11 ideas for your Instagram Reels in 2023. ...
  2. Be transparent. ...
  3. Give a tutorial. ...
  4. Share expert advice on a topic within your niche. ...
  5. Give a tour of a physical space. ...
  6. Introduce yourself, your team, or your business. ...
  7. Promote a new project. ...
  8. Take your audience behind the scenes.
Feb 14, 2023

Do hashtags work if you add them later? ›

The short answer is yes, you can add hashtags to your own posts after posting. Popular hashtags must be added immediately, or your post will never surface in those feeds. If you like, you can delete those later and add niche hashtags in their place.

What are the new rules hashtags on Instagram? ›

Instagram limits users to 30 hashtags per post — this is counted across captions AND comments. If you try to post 20 in your caption and another 20 in your first comment, the comment will not post. In Stories, the hashtag limit is 10 per Story.

What is the ideal number of posts hashtags? ›

Social media algorithms also often prioritize posts with fewer, more relevant hashtags. If we look at the recent recommendation for Instagram, the corporate-backed Creators account stated that using 3 to 5 hashtags per post works best. Here, a point to note is that you can add up to 30 hashtags per post.

How do you outsmart Instagram algorithm? ›

How can you beat the Instagram algorithm?
  1. Build a Relationship & Set Expectations. ...
  2. Post at the Right Time. ...
  3. Identify Super Users. ...
  4. Use Hashtags Correctly. ...
  5. Use Platform-Friendly Images. ...
  6. Add Value with Your Captions. ...
  7. Prioritize Videos (with Captions) ...
  8. Host a Social Media Contest.

Can you follow more than 10k on Instagram 2023? ›

To help reduce spam, Instagram doesn't allow anyone to follow more than 7,500 people. Anyone who tries to follow more than 7,500 people will see an error message, regardless of how many followers they have.

How do you beat the current Instagram algorithm? ›

  1. pay for reach with Instagram ads and influencers. ...
  2. keep up with trends.
  3. run Instagram explore ads.
  4. make the most of Instagram insight and analytics.
  5. consider Instagram stories tips.
  6. post consistently.
  7. schedule your posts at optimal times.
  8. drive conversations with engaging captions and comments.
Jan 2, 2023

What are the best times to post on Instagram? ›

Best times to post on Instagram (in your local time zone)
  • Monday: 5 a.m., 11 a.m., 1 p.m.
  • Tuesday: 9 a.m., 1 p.m., 2 p.m.
  • Wednesday: 5 a.m., 9 a.m., 11 a.m.
  • Thursday: 5 a.m. to 6 a.m., 11a.m. to 1 p.m.
  • Friday: 7 a.m., 11 a.m., 2 p.m.
  • Saturday: 9 a.m.
  • Sunday: 1 a.m., 7 a.m., 6 p.m. to 8 p.m.
Feb 16, 2023

How many times a day should I post on Instagram? ›

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

What kind of hashtags should you use? ›

The best hashtags tend to be relatively short and easy to remember. Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won't likely be used by other social media users. Limit the number of hashtags you use.

Will Instagram pay me if I have 10k followers? ›

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

What type of content is most popular on Instagram? ›

3. Posting/sharing photos and videos is the top activity. According to DataReportal, 69.7% of users use Instagram to post or share photos and videos. This makes it the top activity on the platform, indicating the desire for users to be creative and express themselves.

Should you post a reel every day? ›

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible.

What are the best times to post on Instagram reels 2023? ›

Our data shows that Reels can get up to 300% more engagement than regular Instagram videos. At Hootsuite, we've been posting Reels to our Instagram audience of 170k followers for over two years. Over that time, we've learned that the best time to post Reels is 9 AM and 12 PM, Monday to Thursday.

How many hashtags should I use on Instagram? ›

It may come as a surprise, but Instagram suggests using between 3 and 5 hashtags. The reason behind this low number is to use more relevant and better-quality hashtags to avoid spam. In other words: less is more.

Why is nobody seeing my Instagram posts? ›

Always keep in mind that Instagram prioritizes showing content that gets a lot of engagement. Posts that get a lot of QUICK engagement (right after being published) will be shown to a broader audience. The more engagement you get from your current followers, the more new eyeballs will discover your content.

Do hashtags work on Instagram? ›

You can add hashtags in the caption or comments of your post. If you have a public account and add hashtags to a post, the post will be visible on the corresponding hashtag page. Take or upload a photo or video.


1. The Ultimate Content Strategy in 2023
(Think Media)
2. How To Build A Successful Brand Through Social Media In 2023
3. Instagram Strategy For 2023 - Content Tips For Barbers.
(Its Marvy Marv)
4. Instagram Trends to Try This Year 2023
(Katie Steckly)
5. How to create content for Instagram | INSTAGRAM CONTENT STRATEGY 2023
(Bella Foxwell)
6. My BEST Social Media Marketing Tips to Dominate in 2023
(Adam Erhart)


Top Articles
Latest Posts
Article information

Author: Geoffrey Lueilwitz

Last Updated: 11/08/2023

Views: 5743

Rating: 5 / 5 (60 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Geoffrey Lueilwitz

Birthday: 1997-03-23

Address: 74183 Thomas Course, Port Micheal, OK 55446-1529

Phone: +13408645881558

Job: Global Representative

Hobby: Sailing, Vehicle restoration, Rowing, Ghost hunting, Scrapbooking, Rugby, Board sports

Introduction: My name is Geoffrey Lueilwitz, I am a zealous, encouraging, sparkling, enchanting, graceful, faithful, nice person who loves writing and wants to share my knowledge and understanding with you.